The Influence of Brand Experience on Brand Loyalty Mediated by Perceived Quality and Brand Trust in the Mills Brand.

Autor: Sunara, Tristano Aviel1 tristano255@gmail.com, Wardhana, Ali1 awardhana@bundamulia.ac.id
Zdroj: Dinasti International Journal of Digital Business Management (DIJDBM). Aug/Sep2024, Vol. 5 Issue 5, p850-858. 9p.
Databáze: Business Source Ultimate