Eco-Friendly Product Purchase Behavior Model: Application of Theory of Planned Behavior in Generation Z Consumers.
| Autor: | Octavia, Ade1 ade_octavia@unja.ac.id, Sriayudha, Yayuk1 yayuk.sriayudha@unja.ac.id, Musnaini, Musnaini1 musnaini@unja.ac.id |
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| Zdroj: | Dinasti International Journal of Digital Business Management (DIJDBM). Aug/Sep2024, Vol. 5 Issue 5, p859-867. 9p. |
| Databáze: | Business Source Ultimate |
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