Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations.
| Autor: | Kigen, Fiona1 fiona.kigen@gmail.com, de Villiers, Marike Venter1 |
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| Zdroj: | International Review of Management & Marketing (IRMM). 2024, Vol. 14 Issue 5, p235-249. 15p. |
| Databáze: | Business Source Ultimate |
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