The physical frictionless experience: a slippery slope for experience memorability of retail services?
| Autor: | Phillips, Chelsea1 (AUTHOR) c20.phillips@qut.edu.au, Russell-Bennett, Rebekah1 (AUTHOR), Kowalkiewicz, Marek2 (AUTHOR) |
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| Zdroj: | Service Industries Journal. Sep/Oct2024, Vol. 44 Issue 13/14, p919-948. 30p. |
| Databáze: | Business Source Ultimate |
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