The Effect of Customer Reviews on Impulsive Buying at Tik Tok Stores (Study Generation Z in Indonesia).

Autor: Edy, Irwan Christanto1 irwan.christanto@bukitpengharapan.ac.id, Haryanti, Setyani Sri2
Zdroj: Indonesian Journal of Business Analytics. Aug2024, Vol. 4 Issue 4, p1296-1317. 22p.
Databáze: Business Source Ultimate