Attribute ratings and their impact on attraction and compromise effects.
| Autor: | Banerjee, Pronobesh1 (AUTHOR), Rakshit, Krishanu2 (AUTHOR) krishanu.rakshit@icn-artem.com, Mishra, Sanjay3,4 (AUTHOR), Masters, Tamara5 (AUTHOR) |
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| Zdroj: | Marketing Letters. Sep2024, Vol. 35 Issue 3, p439-450. 12p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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