Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency.
| Autor: | Diwanji, Vaibhav Shwetangbhai1 (AUTHOR) vdiwanji@ku.edu, Lee, Jaejin2 (AUTHOR), Cortese, Juliann2 (AUTHOR) |
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| Zdroj: | Journal of Strategic Marketing. Oct2024, Vol. 32 Issue 7, p947-964. 18p. |
| Databáze: | Business Source Ultimate |
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