Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework.

Autor: Yan, Lei1,2 (AUTHOR), Zhang, Yuxiang1 (AUTHOR) yx3zh@hotmail.com, Mei, Shue1 (AUTHOR), Zhong, Weijun1 (AUTHOR)
Zdroj: Electronic Commerce Research. Sep2024, Vol. 24 Issue 3, p1533-1562. 30p.
Databáze: Business Source Ultimate
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