Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts.

Autor: Casais, Beatriz1,2 (AUTHOR) bcasais@eeg.uminho.pt, Sarmento, Mariana3 (AUTHOR), Fernandes, Juliana3 (AUTHOR)
Zdroj: Journal of Relationship Marketing. Sep2024, p1-28. 28p. 1 Illustration.
Databáze: Business Source Ultimate