The Role of Sales forces in the Integration of Marketing Communication: An Empirical Study on the Tourism Sector in Jordan.

Autor: Hijawi, Ghufran Said1 Ghofran.hajjawi@wise.edu.jo, Ismaeel, Bader1
Zdroj: AAU Journal of Business & Law. 2024, Vol. 8 Issue 2, p28-50. 23p.
Databáze: Business Source Ultimate