Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange.

Autor: Liu, Chihling (AUTHOR) chihling.liu@lancaster.ac.uk, Kozinets, Robert V (AUTHOR), Patterson, Anthony (AUTHOR), Zhao, Xin (AUTHOR)
Zdroj: Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p616-633. 18p.
Databáze: Business Source Ultimate
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