Human–Human Interactions' Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and Gamification.
| Autor: | Nguyen-Viet, Bang1 (AUTHOR) bangnv@ueh.edu.vn, Nguyen, Yen Thi Hoang1 (AUTHOR) |
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| Zdroj: | Journal of Promotion Management. Oct2024, Vol. 30 Issue 7, p1057-1086. 30p. |
| Databáze: | Business Source Ultimate |
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