The antecedents of customers' attitude and behavioral intention of using e-banking: the moderating roles of social influence and customers' traits.

Autor: Liao, Ying-Kai1 (AUTHOR), Nguyen, Hong-Loc Thi2,3 (AUTHOR), Dao, Tuan Cong4 (AUTHOR) tuandc@vnu.edu.vn, Nguyen, Phuong-Thy Thi5 (AUTHOR), Sophea, Hum6 (AUTHOR)
Zdroj: Journal of Financial Services Marketing. Sep2024, Vol. 29 Issue 3, p1037-1061. 25p.
Databáze: Business Source Ultimate
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