Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value.
| Autor: | Ebrahimi, Abolghasem1 (AUTHOR) aebrahimi@shirazu.ac.ir, Askarifar, Kazem1 (AUTHOR), Nikbakht, Amin2 (AUTHOR) |
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| Zdroj: | Journal of Financial Services Marketing. Sep2024, Vol. 29 Issue 3, p808-825. 18p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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