Understanding and managing the link between firms’ strategic risk-taking and salespeople’s defensive behavior in price negotiations.
| Autor: | Hartmann, Stefan1 (AUTHOR), Homburg, Christian2,3 (AUTHOR) christian.homburg@uni-mannheim.de, M. Ruhnau, Robin-Christopher1 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Personal Selling & Sales Management. Jul2024, p1-20. 20p. 1 Illustration. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|