EXAMINING HOW CONSUMERS' PERCEPTIONS OF THEMSELVES AFFECT THEIR BRAND PREFERENCES AND PURCHASING BEHAVIOR.
| Autor: | Ahmad Ayoubi, Sayed Basir1 sayedayubi@gmail.com, Fazl, Shamsullhaq2 s.fazl@jami.edu.af, Araam, Jawad2 j.araam@jami.edu.af |
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| Zdroj: | International Journal of Professional Business Review (JPBReview). 2024, Vol. 9 Issue 8, p1-20. 20p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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