BRANDED LUXURY JEWELLERY NEW EXPRESSION: AN INTERACTION OF FEMVERTISING, BRAND IMAGE AND BRAND LOVE.
| Autor: | MISRA, Richa1 richa.misra@jaipuria.ac.in, AGGARWAL, Ekta2 ektaaggarwal1985@gmail.com, MAHAJAN, Renuka1 renuka.mahajan@jaipuria.ac.in, SINGH, Anurupa B.3 absingh@amity.edu |
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| Zdroj: | Management Research & Practice. Jun2024, Vol. 16 Issue 2, p66-79. 14p. |
| Databáze: | Business Source Ultimate |
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