Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention.

Autor:	Kusuma Putra, Aditya Halim Perdana1 adityatrojhan@gmail.com, Mariam, Siti2, Tafsir, Moh.3, Rosanti, Novita4
Zdroj:	International Review of Management & Marketing (IRMM). 2024, Vol. 14 Issue 4, p210-229. 20p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu