Determinants of the Effects of Sustainability Marketing on consumers' Purchase Intentions: An Empirical Investigation.
Autor: | Sharma, Rishi Raj1, Kaur, Tanveer2 tanveer.saini294@gmail.com |
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Zdroj: | IIM Kozhikode Society & Management Review. Jul2024, Vol. 13 Issue 2, p228-241. 14p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |