Determinants of the Effects of Sustainability Marketing on consumers' Purchase Intentions: An Empirical Investigation.

Autor: Sharma, Rishi Raj1, Kaur, Tanveer2 tanveer.saini294@gmail.com
Zdroj: IIM Kozhikode Society & Management Review. Jul2024, Vol. 13 Issue 2, p228-241. 14p.
Databáze: Business Source Ultimate