Technology and Innovation: ANTECEDENTS AND OUTCOMES OF MARKETING-R&D INTEGRATION IN THE CONTEXT OF THE NEW PRODUCT DEVELOPMENT PROCESS: A CONCEPTUAL EXPLORATION.
| Autor: | Dursun-Kilic, Türkan1 tkilic@wtamu.edu, Kilic, Ceyhan2 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p732-733. 2p. |
| Databáze: | Business Source Ultimate |
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