Global Marketing and Marketing Strategy: EXPLORING THE DRIVERS OF B2B TRANSFORMATIVE MARKETING AND ITS INFLUENCE ON FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK.
| Autor: | Berger, Selina Larissa1 selina.strobel@tsm-education.fr |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p492-493. 2p. |
| Databáze: | Business Source Ultimate |
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