Global Marketing and Marketing Strategy: DOES CLUSTERING AFFECT ELECTRONIC WORD-OF-MOUTH (eWOM) VOLUME? THE MODERATING EFFECTS OF GOVERNANCE AND CUSTOMER SATISFACTION.
| Autor: | Butt, Moeen Naseer1 moeen.butt@lums.edu.pk |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p488-491. 4p. |
| Databáze: | Business Source Ultimate |
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