Digital and Social Media Marketing: Engagement in Institution-Related Content Contrasting High and Low-Intensity Social Networking Site Users.
| Autor: | Eschenbacher, Julia1 julia.eschenbacher.2@hof-university.de |
|---|---|
| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p375-386. 12p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|