Digital and Social Media Marketing: DO MANAGERIAL RESPONSES INFLUENCE TRAVELLER RETENTION? AN EXAMINATION OF RESPONSE CHARACTERISTICS.
| Autor: | Lahsini, Badr-Eddine1 badr-eddine.lahsini@um6p.ma, Gorge, Agnès2 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p366-369. 4p. |
| Databáze: | Business Source Ultimate |
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