Consumer Behavior: INTO THE BOARD GAME HOBBY: CONSUMER ENGAGEMENT AND PREFERENCES TOWARD MARKETING EVENTS.
| Autor: | Kuhnen, Laura Santos1 lauraskuhnen@gmail.com, de Campos Junior, Henrique1, Bagatini, Francine Zanin1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p264-267. 4p. |
| Databáze: | Business Source Ultimate |
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