B2B and Supply Chain Management: CHANNEL COORDINATION AND OPTIMAL MARKETING STRATEGY FOR A MANUFACTURER-LED DISTRIBUTION CHANNEL UNDER CONSUMER DELIBERATION.
| Autor: | Shan-Yu Chou1 chousy@ntu.edu.tw, Chyi-Mei Chen1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p170-173. 4p. |
| Databáze: | Business Source Ultimate |
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