Branding and Brand Management: The Impact of Generative Artificial Intelligence Created Products on Brand Social Embeddedness.
| Autor: | Jenkins, Michael Ryan1 jenkins.michael@uky.edu, Usmain, Umair2, Haderlie, Todd3 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p148-151. 4p. |
| Databáze: | Business Source Ultimate |
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