To block or not to block? Predictors of ad blocker usage.

Autor:	de Gregorio, Federico1 (AUTHOR) degrego@uakron.edu, Chinchanachokchai, Sydney1 (AUTHOR), Fox, Alexa K.1 (AUTHOR)
Zdroj:	Journal of Marketing Theory & Practice. Sep2024, p1-15. 15p. 1 Illustration.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu