Small and Medium Enterprises' Brand Personality and Customer Satisfaction: The Mediating Role of Product Quality.
| Autor: | Mutsikiwa, Munyaradzi1, Eniola, Anthony2 |
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| Zdroj: | Journal of Small Business Strategy. 2024, Vol. 34 Issue 2, p13-25. 13p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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