What are the drivers of millet-based food consumption in India? A Theory of Consumption Values (TCV) perspective.

Autor: Shah, Priya1 (AUTHOR), Joshi, Rohit2 (AUTHOR), Tripathy, Nalini Prava2 (AUTHOR), Mehta, Neha1 (AUTHOR) nehamehta@ljku.edu.in
Zdroj: Journal of International Food & Agribusiness Marketing. Aug2024, p1-24. 24p. 2 Illustrations.
Databáze: Business Source Ultimate