What are the drivers of millet-based food consumption in India? A Theory of Consumption Values (TCV) perspective.
Autor: | Shah, Priya1 (AUTHOR), Joshi, Rohit2 (AUTHOR), Tripathy, Nalini Prava2 (AUTHOR), Mehta, Neha1 (AUTHOR) nehamehta@ljku.edu.in |
---|---|
Zdroj: | Journal of International Food & Agribusiness Marketing. Aug2024, p1-24. 24p. 2 Illustrations. |
Databáze: | Business Source Ultimate |
Externí odkaz: |