Driving Sustainability with Price Management.
| Autor: | Schnabl, Lukas1 lukas.schnabl@whu.edu, Schmitz, Anna-Karina2 anna-karina.schmitz@whu.edu |
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| Zdroj: | Marketing Review St. Gallen. 2024, Issue 5, p58-65. 8p. |
| Databáze: | Business Source Ultimate |
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