AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data.
| Autor: | Häglund, E.1 (AUTHOR) emilh@cs.umu.se, Björklund, J.1 (AUTHOR) |
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| Zdroj: | Journal of Current Issues & Research in Advertising (Routledge). 2024, Vol. 45 Issue 3, p301-319. 19p. |
| Databáze: | Business Source Ultimate |
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