NAVIGATING COMMERCE AND COMMUNITY: A QUALITATIVE EXPLORATION OF IN-STORE SHOPPING PREFERENCES OF BLACK CONSUMERS AT BLACK-OWNED BUSINESSES.
| Autor: | Powell, Kimberly K.1 kimberly_powell@subr.edu, Rey, Melanie Powell2, Hagan, Malcolm1 |
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| Zdroj: | Marketing Management Association Educators' Conference Proceedings. Spring2024, p44-46. 3p. |
| Databáze: | Business Source Ultimate |
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