PROACTIVELY LEVERAGING AI TOOLS IN MARKETING COURSES: A PROCESS FOR PROMPT ENGINEERING ASSIGNMENTS.
| Autor: | Ryan, Abby1, Sihi, Debika1 sihid@southwestern.edu |
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| Zdroj: | Marketing Management Association Educators' Conference Proceedings. Spring2024, p34-35. 2p. |
| Databáze: | Business Source Ultimate |
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