The power of specific emotion analysis in predicting donations: A comparative empirical study between sentiment and specific emotion analysis in social media.

Autor: Lee, Sanghyub John1 (AUTHOR) sanghyub.lee@auckland.ac.nz, Paas, Leo1 (AUTHOR), Ahn, Ho Seok1 (AUTHOR)
Zdroj: International Journal of Market Research. Sep2024, Vol. 66 Issue 5, p610-630. 21p.
Databáze: Business Source Ultimate
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