Will Ecotourists Pay Premium Prices? An Explanatory Study on Motivations, Ecotourism Intention and Willingness to Pay Premium for Ecotourism.

Autor: Weerasekera, D.1 dinusha.s@nsbm.ac.lk, Assella, A. P. N.1 prasanshika.n@nsbm.ac.lk
Zdroj: Asian Journal of Marketing Management (AJMM). Jan2024, Vol. 3 Issue 1, p1-31. 31p.
Databáze: Business Source Ultimate