The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression.

Autor: Freundt, Valeria L M A1 (AUTHOR) valeria.freundt@udst.edu.qa, Foschiera, Luiza Venzke Bortoli2 (AUTHOR)
Zdroj: Corporate Reputation Review. Aug2024, Vol. 27 Issue 3, p172-184. 13p.
Databáze: Business Source Ultimate
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