The Effect of the Zero Moment of Truth on Consumer Purchase Decisions in the Digital World - An Exploratory Study in Thailand.
| Autor: | Kurian, Alby Anand1 a.kurian@exeter.ac.uk, Pitchapa Asavalertpalakorn2 pa394@exeter.ac.uk |
|---|---|
| Zdroj: | ASBM Journal of Management. Jan-Jun2024, Vol. 17 Issue 1, p1-31. 31p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|