THE ROLE OF PRICE PERCEPTION IN INTEREST IN BUYING SMARTPHONES THROUGH OPTIMIZATION OF PRODUCT QUALITY AND BRAND IMAGE.
| Autor: | Panjaitan, Feliks A. B. K.1 felikscp23@gmail.com, Juharsah1, Muhamat, Amirul Afif2, Damau, Unika Oktaviani1, Panjaitan, Hotman3 |
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| Zdroj: | Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen. mei2024, Vol. 10 Issue 2, p447-456. 10p. |
| Databáze: | Business Source Ultimate |
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