Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances: The Role of Legitimacy.

Autor: Pillai, Kishore Gopalakrishna1 (AUTHOR), Nair, Smitha R.2 (AUTHOR), Zahoor, Nadia3,4,5 (AUTHOR) n.zahoor@qmul.ac.uk, Khan, Zaheer5,6 (AUTHOR)
Zdroj: Management International Review (MIR). Jun2024, Vol. 64 Issue 3, p567-595. 29p.
Databáze: Business Source Ultimate
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