Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning.

Autor: Sainam, Preethika1 (AUTHOR) preethika@asu.edu, Bahadir, S. Cem2 (AUTHOR) sbahadir@fiu.edu
Zdroj: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p5-22. 18p.
Databáze: Business Source Ultimate
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