PURCHASING BEHAVIOR AND ITS DETERMINANTS TOWARD CHICKEN EGGS IN DIFFERENT CONSUMER SEGMENTS: EVIDENCE FROM INDONESIAN MILLENNIAL AND Z GENERATIONS.

Autor: Kartika, Emeralda Tria1 emeraldatriak@gmail.com, Suprehatin2, Asnawi, Yudha Heryawan1
Zdroj: Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis. Mar2024, Vol. 21 Issue 1, p174-184. 11p.
Databáze: Business Source Ultimate