Understanding and mitigating risks in social commerce: an empirical study from the perspective of signalling theory.

Autor: Chen, Xiayu1, Ding, Ruolin1 rlding@mail.hfut.edu.cn, Wei, Shaobo1 shaobow@hfut.edu.cn, Wang, Panpan2
Zdroj: Behaviour & Information Technology. Aug2024, Vol. 43 Issue 10, p2195-2215. 21p.
Databáze: Business Source Ultimate