Together forever? How customer co‐creation affects the adoption of digital service innovations over time.

Autor: Heidenreich, Sven1 (AUTHOR) sven.heidenreich@uni-saarland.de, Jordanow, Slawka1 (AUTHOR), Kraemer, Tobias2 (AUTHOR), Obschonka, Martin3 (AUTHOR)
Zdroj: Journal of Product Innovation Management. Sep2024, Vol. 41 Issue 5, p1062-1090. 29p.
Databáze: Business Source Ultimate
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