Using means-end structures for benefit segmentation.
| Autor: | Botschen, Günther, Thelen, Eva M. |
|---|---|
| Zdroj: | European Journal of Marketing. 1999, Vol. 33 Issue 1/2, p4-58. 22p. 2 Diagrams, 10 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Botschen, Günther, Thelen, Eva M. |
|---|---|
| Zdroj: | European Journal of Marketing. 1999, Vol. 33 Issue 1/2, p4-58. 22p. 2 Diagrams, 10 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|