"One size doesn't fit all". Bank switching decisions and customer vulnerability in Europe.
| Autor: | Fernández-Gutiérrez, Marcos1 (AUTHOR) marcos.fernandez@unican.es, Ashton, John2 (AUTHOR) john.ashton@york.ac.uk |
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| Zdroj: | International Journal of Bank Marketing. 2024, Vol. 42 Issue 6, p1264-1281. 18p. |
| Databáze: | Business Source Ultimate |
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