Strategic marketing through sport for development: managing multi-stakeholder partnerships.
| Autor: | Webb, Andrew1 (AUTHOR) andrew.webb@carleton.ca, Orr, Krystn2 (AUTHOR) |
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| Zdroj: | Journal of Strategic Marketing. Aug2024, Vol. 32 Issue 6, p778-794. 17p. |
| Databáze: | Business Source Ultimate |
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