A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection.

Autor: Zhu, John JianJun (AUTHOR) johnzhu1@nmsu.edu, Tuo, Ling (AUTHOR), You, Yanfen (AUTHOR), Fei, Qiang (AUTHOR), Thomson, Matthew (AUTHOR)
Zdroj: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p778-801. 24p.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje