The Use of Islamic Attribute in Food Product Marketing: Expert Views.

Autor: Osman, Suraiya1 suraiya@usim.edu.my, Rahman, Suhaimi Ab.2, Bakar, Elistina Abu3, Mohd Safian, Yasmin Hanani4
Zdroj: Malaysian Journal of Consumer & Family Economics. Jun2024, Vol. 32, p260-289. 30p.
Databáze: Business Source Ultimate