The Influence of Opinion Leaders on Consumer Buying Behavior Among Millennials in Klang Valley.

Autor: Kong Chee Kei1, Osman, Syuhaily2,3 syuly@upm.edu.my
Zdroj: Malaysian Journal of Consumer & Family Economics. Jun2024, Vol. 32, p30-58. 29p.
Databáze: Business Source Ultimate
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